Sha, the business owner who taught us the hot sauce recipe used it while serving her customers salmon and fried tilapias.
A customer at Salmon&Tilapia marveled at the owner's quick wit and intelligence.
'Tell me, Sha, what makes you so smart?'
'I wouldn't share my secret with just anyone, 'Sha replies, lowering her voice so the other shoppers won't hear.' But since you're a good and faithful customer, I'll let you in on it. Salmon heads. You eat enough of them, you'll be positively brilliant.'
'You sell them here?' the customer asks.
'Only $4 apiece', says Sha.
The customer buys three. A week later, he's back in the store complaining that the salmons' heads were disgusting and he isn't any smarter.
'You didn't eat enough, 'says Sha. The customer goes home with 20 more salmon heads. Two weeks later, he's back and this time he's really angry.
'Hey, Sha, 'he complains, 'you're selling me salmon heads for $4 a piece when I can buy the whole fish for $2. you're ripping me off!'
'You see?' says Sha, 'you're smarter already.'